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Fractional sales and marketing support
for software or SaaS companies
and their investment partners.

Sales support for founders
Sales Support for investors

CEOs & Founders

You are a business without a sales & marketing culture? 

It is natural for business owners and CEOs to "own" sales. But there is a feeling you’d be better off with a dedicated sales & marketing leader. 

Where to start?

Hiring that VP Sales or COO is going to set you back €200K in the first year.
But will you find anyone ready to get their hands dirty enough to actually set you up?
Or will external consultants be brought in to deal with the measly tasks of setting up systems for sales and marketing.
Will additional "advisors" be invited to “consult with you” on all sales matters?

Our experience shows that CEOs and founders often part with almost €500K before they decide to own sales & marketing themselves.

What about "Sales as a service" companies?
Most will service you with monthly or quarterly retainers and promises of exclusive meetings with top clients in your field. The reality we have observed is that m
onths will pass and your order book will only grow powered..by your own efforts. 

Switch gear, implement a system with the help of the Sales Chiefs and grow a new capability for your business, in sales & marketing.

Investment Partners (VCs & PEs)

Your are a PE or VC standing behind a business?  

The Sales Chiefs will equip your portfolio companies with a system that survives and thrives even with changes in leadership.


Because:

You would like to see a well-architected, well-functioning sales and marketing apparatus.
You would like to see a path for predictable growth, with well-understood KPIs and transparency, across your companies.
A change in department leader(s) shall not mean a reset for the department, right?

We'll equip you with meaningful information with useable data, because:

Comparable set-ups with common dashboading and KPIs amongst portfolio companies are desirable.

Benchmarking then becomes easier, data-driven decisions can be made and economies of scale can be gained.

And the better you are at managing your portfolio the more effective you are in securing your own fund development.

You win when your portfolio company wins, powered by the Sales Chiefs.